Agency : Blackmotion
Client : Kwerk
Art Direction : Jonathan Aboucaya, Gaylor Serrurier, Rémi Inn
Copywriting : Marine Ente & Julien Fort
3D : Antoine Vernez, Eythan Saillet
UI/UX : Rémi Inn

Prana is the new identity born from the client’s decision to rename and rebrand THE BOE. Clear and refined, It fully reflects their vision, highlighting well-being, elegance, and a refined sense of tailored luxury.